Ryan Campbell joins Propic as Head of Innovation

Ryan Campbell joins Propic as Head of Innovation

Former McGrath Head of MarTech, Ryan Campbell joins Australian real estate Artificial Intelligence leader, Propic as Head of Innovation – see official release below. The strategic appointment is a clear indicator of fast-growing market demand for technology-driven innovation in real estate, says Propic CEO, Jeffery Gray – who adds the following comments to the press release:
“Any real estate agency in Australia not exploring proptech right now is simply not serving the needs of this generation of renters, buyers and investors. They are always on, and expect answers and service 24/7. Ryan gets that from his 25 years in real estate.

“Making 100 cold calls a day in the hopes of landing one listing is archaic, soul destroying and inefficient. Ryan is joining Propic at a time when modern real estate is about to take off and we’re fuelling that transformation at Propic. Ryan will be working with Australia’s best data scientists creating people-first property intelligence solutions that make it affordable for agencies to access extraordinary data to help more Australians buy, sell, manage and invest intelligently in property,” says Gray. 

People-first property intelligence pioneer, Propic has appointed former McGrath Head of MarTech, Ryan Campbell to a new role as Head of Innovation starting April 2022.

Ryan has spent 25 years serving the real estate industry in various agency-based roles, including LJ Hooker and REI Portal before McGrath. This is the first time he’s worked in-house with a technology innovator like Propic.

“I am looking forward to a new challenge driving innovation that impacts the entire ecosystem of real estate, with the flexibility of cloud-based AI to truly tailor solutions to individual agency networks and needs.  The next generation of modern real estate agencies will be driven by Propic and I’m personally and professionally motivated to play a significant part in that digital transformation,” says Ryan.

Ahead of the curve

The senior appointment comes on the back of extraordinary demand for Propic’s Artificial Intelligence (AI) solutions among Australian real estate industry leaders, and a desire by Founder and CEO, Jeffery Gray, to stay ahead of future demand both here and abroad.

“Pioneers of our industry understand the most intelligent way to prospect new leads in modern real estate is not sitting behind a desk, making 100 calls a day in the hopes of landing one listing. It’s archaic, soul destroying and inefficient. Propic AI gets you closer to 10 percent conversion while you sleep,” says Propic CEO Jeffery Gray.

“That means your days as a real estate professional are full of speaking to people ready to buy, sell, rent or invest, and truly adding human value in moments that matter to them. Ryan gets as excited as I do about the value our proptech brings to people’s lives, and it’s a privilege to have him join the team at this pivotal time in our history.”

“Propic has some truly great technology solutions that transform the lives of our clients, making them more productive and allowing them to spend more time with the people they value,” agrees Ryan.

The new Head of Innovation reports to the CEO and is responsible for looking at product development and working with Propic pioneering clients such as Kay + Burton, Place Estate Agents and Leah Jay, among others to create digitised #proptech solutions to current and emerging real estate trends and challenges.