Australian integrated property developer Aqualand has set a new benchmark in property marketing thanks to its collaboration with proptech DisplaySweet.
The showroom in Aqualand’s latest project, the $1 billion mixed-use development AURA in North Sydney, features a number of Australian-first software solutions.
DisplaySweet’s technology allows buyers to have a fully immersive experience using elements such as a 36sqm DS-Immersion Room with floor-to-ceiling projections.
Cinematic project video and interactive views allow a buyer to see exactly what the view from their particular apartment would look like at any time of the day or night.
The showroom welcome area also includes an 8.5m wide DS-Immersion Wall connected to an interactive 3D project model to create an instant wow factor as potential buyers enter the space.
The immersion wall showcases a residence of choice – from a chic one-bedroom apartment or an opulent penthouse – and buyers can also view floor plans and computer-generated renders of that home in large scale.
A large interactive digital masterplan of Sydney’s CBD, Sydney Harbour and surrounding areas has also been installed. This DS-Masterplan is connected via the DS-Live Application to a traditional project model lighting system to identify amenities and local areas of interest. Masterplans and maps are brought to life with animated content on screens underneath the physical transparent models.
A series of sleek touchscreens operating the DisplaySweet application, combined with the 3D model, complete the sales journey, while providing a personalised and engaging experience.
DisplaySweet account director ANZ Marcus Skeggs said the technology they had designed and installed in the AURA showroom allowed buyers to have a truly fully immersive experience within their future property.
“As a one-stop-shop, DisplaySweet has enabled Aqualand to really push the boundaries on what can be achieved in a display showroom environment,” he said.
“The DS-Immersion Room’s floor-to-ceiling projections are just the beginning of the buyer’s unique sales journey.
“We’ve really enjoyed showcasing the future of property marketing and encourage anyone interested in property to experience it firsthand.”
The application was born from the need for sales agents to sell remotely during the pandemic, and to have the ability to provide access to interactive floor plans, views and videos, among other sales collateral.
Aqualand head of sales and marketing Alex Adams said the AURA display showroom was easily the country’s most innovative.
“There’s no compromising on quality, user-friendly technology and the buyer experience,” he said.
“Our sales agents also love the display suite as it’s simple to navigate, is useful in demonstrating the project’s key selling points and is extremely impactful for buyers.
“AURA by Aqualand really provided a great opportunity to transform the customer journey in luxury property marketing.
“When it came to choosing a technology partner for the project, DisplaySweet was a natural fit for us, as they offered all the touchpoints for an immersive client sales experience by bringing the development vision to life.
”We know that as AURA by Aqualand provided a once-in-a-lifetime opportunity to live in such an unparalleled residential address, it required a bold showroom to showcase just how unique it is.”
AURA will comprise a mix of 386 luxury residences, a curated retail and dining precinct and commercial spaces at 168 Walker St, North Sydney. The area is set to be transformed with significant local and state government investment, including the new underground Victoria Cross Station next door.
AURA by Aqualand display showroom is located at Level 5, 41 McLaren St, North Sydney, and it is open daily from 10am to 4pm.
