REA Group has announced a minority investment in digital twin proptech IMMERSIV.
IMMERSIV creates real-time 3D representations of new homes, apartments, land estates, and commercial properties, offering buyers an immersive and accurate view of their potential purchase.
This technology empowers REA’s developers and commercial customers with a powerful sales tool, revolutionising how they market and sell properties. With a third of buyers purchasing off-the-plan, IMMERSIV provides a dynamic way to showcase developments.
This partnership provides significant benefits for property buyers by allowing them to explore properties in a dynamic and engaging way. They can virtually walk through rooms, experience the layout and flow of the space, and even customise finishes to visualise their dream home. The immersive experience provides a level of understanding that traditional methods simply can’t match, increasing buyer confidence and reducing uncertainty for buying off the plan.
For agents, IMMERSIV provides a powerful sales toolt better showcase their projects, highlight key selling points, and drive more sales. The cofounder and CEO of IMMERSIV, Christian Schwerdtfeger said the investment was a major milestone for the proptech.
“When we started IMMERSIV, we were just a small team with a BIG vision — to transform how people experience off-the-plan properties with cutting-edge 3D visualisation,” Christian said.
“Being part-acquired by REA Group is more than just a milestone for us — it’s a testament to the passion, dedication, and hard work of our entire team. Together with REA’s resources and reach, we’re set to revolutionise the property industry, making it easier for buyers to visualise and engage with properties before they’re even built!
A spokesperson for REA said that with a significant portion of property purchases now being off-the-plan, the investment in IMMERSIV signifies REA Group’s commitment to innovation and providing the best possible experience for its customers.
“IMMERSIV’s technology is set to transform the way off-the-plan properties are marketed and sold, offering a more transparent, engaging, and ultimately successful experience for all involved.”
